At Aimi, an AI-powered music company redefining how people create and experience music, I led end-to-end brand design across all touchpoints—from brand identity and communications to product experience. Partnering closely with cross-functional teams, I shaped Aimi's visual and strategic direction through multiple phases of growth, helping evolve the brand from deep-tech startup to consumer-facing platform. My work contributed directly to the company's successful $20MM+ Series B fundraise and growing presence in the future-of-music space.