01 / challenge
Propell ASUS's Transformer Book Chi
launch to success in a crowded sector
launch to success in a crowded sector
02 / process
Asus Chi
Product Experience Page: Crafting An Engaging Story
My role as XD was to lead the team and help design an elegant product landing page that illustrates the ASUS Transformer Book Chi's compelling innovations and the advantages it offers to the lifestyles of young, active, creative consumers. The content we created for this page was also repurposed and shared with digital distributors for e-commerce purposes.